Creative laboratory with
an unbreakable DNA
Protecting the beauty of Ukraine
This is a project to support, train and equip 100 female drone pilots who will defend the beauty of Ukraine. Each of them has their own beauty of Ukraine — their native home, clean fields, future, family, and a child's smile. To emphasize the concept, we created a flourishing project identity based on the works of Myron Levytskyi and the Ukrainian-Canadian magazine "Women's World". The communication of the project online and offline had a wide reach and helped to quickly collect the required amount.
Brand: EVA, Dignitas, Veteranka
Year: 2023
Pack the sky
Development of a unique merch for the "Pack the Sky – Pump Air Defence" project from Nova poshta and the Come Back Alive Foundation. The proceeds from the sale of merch went to support the air defence forces. Among the merch elements were raincoats with illustrations of storks as a symbol of sky protection and Lina Kostenko's poem "Wings". Additionally, a creative set of pins and patches themed around the air defence forces was developed.
Brand: Nova post, Come Back Alive, One Face
Year: 2023
1000 horsepower
To enhance the power of the Ukrainian Armed Forces, we have developed the concept of "Horsepower Forces." This is a fundraising project for 1,000 modern pickup trucks with the help of symbolic Opishnya horses. Opishnya painting and ceramics are an intangible cultural heritage of Ukraine. In Ukrainian tradition, a horse is both a toy for children and a reliable companion for a Cossack warrior. Through the metaphor of horses, we bolster the strength of the Ukrainian military by providing them with powerful vehicles, each equipped with hundreds of horsepower under the hood. You can add power by purchasing a horse sticker, and even win a unique sculpture. Refuel, boys, the horses!
Brand: HEROCAR, EVA
Year: 2023
Your hryvnia — our weapon
A communication platform for the Come Back Alive Foundation about the importance of regular donations. From February 1 to May 9, 2023, the Come Back Alive Foundation spent more than two billion hryvnias to help the Defence Forces of Ukraine. This money was used to purchase weapons, optics, equipment, etc. The main message of the platform can be transformed: "Your hryvnia — our optics, pickups, walkie-talkies, etc." and work in the long term. The project is implemented through a landing page where regular subscriptions and external advertising can be issued.
Client: Come Back Alive Foundation
Year: 2023
TIMEOFWAR.IN.UA
Site-chronograph of the Russian-Ukrainian war. This is a kind of time zone in which Ukrainians have been living for more than 10 years. The time zone of fighting for country and beloved ones. On the website, every user can see live how many years, months, days, hours, minutes and even seconds our struggle lasts. Through the time, we want to remind everyone in our country and worldwide that the war continues and Ukraine needs support for Victory against evil.
Gusev Art Lab project
Year: 2024
For years
In this case, we peered into the distant future of engineering plumbing and created an art calendar for the year 2024. There will indeed be playful engineering intellect and bold ideas, systematically and continuously realized, propelling us into the future. A special feature is the reliability and durability of engineering systems, which has been working for years. This became the basis for creating an art calendar in which we tell the story of the development of technocratic society and its evolution. Each illustration is unique and contains various elements of engineering systems, emphasizing the mission of the brand.
Brand: FADO
Year: 2023
Stronger together
The calendar-almanac of Ukrainian unity includes 12 symbolic quotes from iconic Ukrainian figures. Among them are Taras Shevchenko, Lina Kostenko, Vyacheslav Chornovil, Valery Zaluzhny, Serhiy Zhadan, and others. To convey the power of these words, we invited 4 Ukrainian calligraphers to reveal unity through unique metaphors and letters. Each expression received its unique character and visual language. Calligraphy, lettering, and illustration have come together in a calendar that carries deep meanings not only through quotes, but also through visual language. The calendar combined the history and strength of generations of Ukrainians.
Brand: Interpipe
Year: 2023
MEGACOFFEE GIVES YOU WINGS
WOG, in collaboration with the Dignitas charity foundation, launched the project "MEGACOFFEE Donates for Wings." Its goal is to provide the military with ARES UAVs, which are the "wings" of the campaign. The mechanism is simple – for every coffee purchased in a mega cup at WOG, the company donates 5 UAH to the UAVs. The main visual element of the campaign is a shaded area in the shape of a shield and a MEGACOFFEE, symbolizing the territory controlled by our military. A total of 5 million UAH was collected, equating to 19 ARES UAV systems for the defense forces of Ukraine.
Brand: WOG
Year: 2024
SURVIVED PARCELS
On October 21, 2023, the Russian army hit the Nova Post sorting terminal in the Kharkiv region with a missile. 8 people died. Most of the territory of the terminal was destroyed. The new post office urgently launched an anti-crisis communication to help people survive the tragedy. For this, the brand used an illustration by Artem Gusev. Then, the parcels that survived the attack were marked with a "This parcel survived" sticker and sent to the addressees despite everything. The communication went viral and reached an audience of millions. Bloggers, clients and employees of the Nova Post actively supported the brand and spread information about the tragedy, uniting all Ukrainians.
Brand: Nova Post
Year: 2023
Awards: Ukrainian Creative Stories Gold - 3, Silver - 3, Bronze - 2
Fundraising Roadmap
This is the 2023 report of the "Come Back Alive" Foundation. Understanding the extent of what the Foundation has accomplished over the year, the kilometers traveled, and the journey taken, we realized that this story has a scale no smaller than a whole map — the working map of the Foundation. The map reflects all the major projects implemented by the "Come Back Alive" team in 2023. Key events, dates, and figures serve as coordinates for points, settlements, and other locations. The map contains dozens of references to events in Ukraine and hides many "Easter eggs" that embody the spirit of the Foundation.
Brand: Come Back Alive
Year: 2024
Awards: Gold - Design The Very Best Of, Silver - ADC*UA